For generations, football manufacturers have allowed how they offer their products to be influenced by marketing strategies which always make you feel like they really don't understand what the amateur volunteer wants from a ball and from the brand.
Too often, equipment officers find themselves faced by unnecessary product name changes, ball reclassifications etc all which serve only to introduce doubt as to whether the new ball is as good as the ball that they had built up a trust in over time..
Is it just a change of name? Is it just a change of artwork? Or are there more fundamental changes under the skin of the ball? Are these driven by a search for more profit at the expense of quality?
No grassroots volunteer wants to be faced with this uncertainty whilst being responsible for spending a grassroots club's hard raised finances.